A strong positive online reputation can take many years to build; yet, in today’s market it can be damaged or even destroyed in a matter of minutes. It’s more critical than ever to be aware of what your customers think and feel about your products and services. Keeping a handle on reputation management can be difficult though.
Today’s consumer is not only tech savvy – they are mobile. They utilize every tool available. From their cellphone to tablets, most consumers today conduct extensive online research about businesses and products prior to making a purchase.
Thanks to social media, consumers are always connected blasting out information to friends, family and coworkers about both positive and negative experiences. This exchange happens at lightning speed. They may check out that new bistro for lunch, have a great experience, let all their connections know about it in a matter of seconds. Let them encounter some less than stellar customer service though and that negative experience becomes online fodder.
Reputation Management 101
Welcome to the digital age! Today’s super consumer is a powerful breed that can in some instances decide the fate of your online reputation with a simple negative review. Businesses can no longer afford to not acknowledge the online consumer! Being able to ensure proper reputation management is no longer something you should do… it has become something you MUST do. The trouble is, how do you keep up with what’s being said online? How can you control what is being said about you or your brand? This is where we come in. Here at Posse Social Media we believe that a healthy online reputation is an absolute must.
